Whether you’re trying to raise more money online, communicate with donors face-to-face, or increase revenue from a direct mail appeal — your nonprofit value proposition is the most valuable tool to influence someone to give to you.

We recently released a study that surveyed the online fundraising practices and donation page optimisations of more than 150 non-profit organisations (including 100 of the top 400 organisations in the world).

Over the past decade, our digital fundraising partners, NextAfter, have been testing online fundraising tactics. With 3,500+ experiments conducted, they’ve organised their most recent, data-driven online fundraising ideas and tactics you need to start reaching those targets. The original blog post can be found here.