What’s the difference between a good case study, and a great one? In this article, Copywriter Laura Neill breaks down the six elements that can elevate your case study to new heights.
KatyDecember 11, 2023
Senior Copywriter Laura Neill reflects on one of the year’s most personally meaningful campaigns – the fight to save a tiny fish found nowhere else in the world.
KatyDecember 11, 2023
In July 2023, FIA, in partnership with More Strategic, presented part two of their Cost of Living & Giving webinars. Self-reported by Australian and New Zealand donors, cost of living pressure was given as the top reason for not donating to charities in 2023. The research was clear: “the cost…
KatyNovember 30, 2023
Recently, I had the unique opportunity to join one of our much-loved clients, RSPCA NSW, for a secondment role as their Digital Marketing Officer. Marlin Communications has worked closely with RSPCA NSW for over 10 years and have cultivated an incredibly strong client relationship. So, when a gap in their…
KatyNovember 28, 2023
Instagram is evolving as a platform that supports social causes in Australia. The latest exciting news for Australian nonprofit fundraisers is that Instagram fundraising is now available down under! This feature enables users in Australia to raise funds for their favourite causes and nonprofits, making it easier than ever to…
KatyOctober 27, 2023
Discover how a straightforward design tweak, the introduction of an icon and a grey box, led to an 11.5% increase in donations. Dive into the subtle art of design improvements, and learn how minute changes can significantly impact user behaviour and engagement, ultimately driving higher donation rates.
Marlin CommunicationsSeptember 29, 2023
Google Analytics has long been an important tool for those in fundraising and marketing communications roles keen to understand how their digital campaigns perform / how their content performs / and ultimately if people are doing the things we want them to do.
KatySeptember 20, 2023
With the sunsetting of Google Optimize, Marlin encourages all organisations to put in place a plan to move to a new A/B testing tool to ensure a smooth transition. Marlin has provided recommendations of two tools organisations can investigate to see which better suits their needs.
KatyJuly 31, 2023
As professional fundraisers who work on peer to peer (P2P) events, we all want to know the best ways to motivate our fundraisers and help our events grow stronger every year. . ‘Average raised’ is a key metric for P2P events and helping push that number up can mean incredible…
KatyJune 20, 2023
