Blog - Page 2 of 11 - Marlin Communications

Blog Appeals Creative Fundraising Storytelling

From content to great copy. What do writers need to develop good copy?

A good writer knows how to tell a good story. But only you have the knowledge and information they need to tell a great one. Kirsty Ventura, one of our copywriters at Marlin Communications, discusses the information she looks for in a brief to help her craft the best copy…

KatyDecember 18, 2023

Blog Creative Fundraising Strategy

What makes a compelling case study story?

What’s the difference between a good case study, and a great one? In this article, Copywriter Laura Neill breaks down the six elements that can elevate your case study to new heights.

KatyDecember 11, 2023

Blog Appeals Fundraising Major Donor Strategy

How RFDS SE used benchmarking to develop their Mid-Value programme

The 2023 Essentials Report identified the mid-value donor segment (defined as gift of $1,000 or more) as one of the fastest growing segments.

KatyDecember 11, 2023

Blog Creative Fundraising Storytelling

A creative highlight of 2023

Senior Copywriter Laura Neill reflects on one of the year’s most personally meaningful campaigns – the fight to save a tiny fish found nowhere else in the world.

KatyDecember 11, 2023

Digital Appeals Blog Fundraising Strategy

Digital Fundraising for Donor Retention

In July 2023, FIA, in partnership with More Strategic, presented part two of their Cost of Living & Giving webinars. Self-reported by Australian and New Zealand donors, cost of living pressure was given as the top reason for not donating to charities in 2023. The research was clear: “the cost…

KatyNovember 30, 2023

Blog Appeals Community Fundraising Storytelling

Reflections from my secondment with RSPCA NSW

Recently, I had the unique opportunity to join one of our much-loved clients, RSPCA NSW, for a secondment role as their Digital Marketing Officer. Marlin Communications has worked closely with RSPCA NSW for over 10 years and have cultivated an incredibly strong client relationship. So, when a gap in their…

KatyNovember 28, 2023

Digital Blog Community Fundraising Fundraising

Instagram Fundraising Now Available in Australia

Instagram is evolving as a platform that supports social causes in Australia. The latest exciting news for Australian nonprofit fundraisers is that Instagram fundraising is now available down under! This feature enables users in Australia to raise funds for their favourite causes and nonprofits, making it easier than ever to…

KatyOctober 27, 2023

Blog Data & Optimisation Digital Strategy

How an icon and a grey box increased donations by 11.5%

Discover how a straightforward design tweak, the introduction of an icon and a grey box, led to an 11.5% increase in donations. Dive into the subtle art of design improvements, and learn how minute changes can significantly impact user behaviour and engagement, ultimately driving higher donation rates.

Marlin CommunicationsSeptember 29, 2023

Blog Data & Optimisation Digital Strategy

How to secure your Google Analytics Universal data

Google Analytics has long been an important tool for those in fundraising and marketing communications roles keen to understand how their digital campaigns perform / how their content performs / and ultimately if people are doing the things we want them to do.

KatySeptember 20, 2023

Blog Data & Optimisation Digital Strategy

Life after Google Optimize: which A/B testing platforms nonprofits should consider

With the sunsetting of Google Optimize, Marlin encourages all organisations to put in place a plan to move to a new A/B testing tool to ensure a smooth transition. Marlin has provided recommendations of two tools organisations can investigate to see which better suits their needs.

KatyJuly 31, 2023