Blog - Page 5 of 11 - Marlin Communications

Blog Data & Optimisation Digital Fundraising

8 ways to improve your donation page

With the help of NextAfter, we’ve become testing and optimisation converts. To do so requires a concerted effort to test various elements across your organisation’s website. Check out Nathan’s blog post, featuring 8 ways you can improve your donation page to learn more about your donors and increase your online…

KatyJuly 25, 2022

Blog Community Fundraising Fundraising Inside Marlin Storytelling

Reflections of a busy fundraiser

A day in the life - So many questions, so little time. And if that heaving inbox, filled with spot fires, red flags and issues galore seems familiar – you’re not alone. How to manage burnout is an ongoing challenge in our sector: it’s the perfect storm of values-driven people…

KatyJune 9, 2022

News Blog Data & Optimisation Digital Fundraising Strategy Websites

How to create rich story-driven experiences for mid-value donors – reflections from FIA 2022

I just returned from my first in-person conference since the start of the pandemic, where I had the privilege of presenting a case study with Lenny Elario from the Australian Red Cross on creating rich story-driven experiences for mid-value donors. The Fundraising Institute of Australia (FIA) 2022 national conference was…

KatyJune 7, 2022

Blog News Storytelling

A new hope for a new era

Like many, my phone and inbox has been filled with messages of Saturday night’s election result. Overwhelmingly, those messages are filled with a sense of renewed optimism and positivity.

KatyMay 26, 2022

Blog Data & Optimisation Digital Fundraising Strategy

Three Proven Non-Profit Donor Cultivation Strategies

At Marlin, our clients are consistently looking for new approaches to donor acquisition and care. This blog article from our Agency Partner, NextAfter, will show you three tested and proven donor cultivation strategies you can use to start building deeper relationships with your donors and raising more money for your…

KatyMay 26, 2022

Blog Branding Creative Fundraising Storytelling Strategy

Brand awareness as a critical piece of your fundraising puzzle

I’m returning from a very fun and informative few days at DigiRaise + EventRaise 2022. I heard some great speakers and got that freshly reawakened pleasure of hanging out in a large group in another city. Thank you Covid for making this year’s in-person experience even more rewarding!

KatyMay 6, 2022

News Blog Data & Optimisation Digital Fundraising Strategy Websites

Nonprofit analytics: How accessible data can make non-profits more effective

As nearly every aspect of our lives moves online, it’s time for every nonprofit to consider making the shift to digital first fundraising. Doing so requires a concerted effort to analyse and optimise your digital acquisition and fundraising strategy. This blog article from our exclusive Agency Partner, NextAfter, covers how…

KatyApril 14, 2022

News Blog Digital Fundraising Websites

What’s next for Digital Fundraising?

We are incredibly excited to announce our latest partnership; that we have joined forces with international digital fundraising specialists, NextAfter, as their exclusive Agency Partner in Australia and New Zealand. Learn more about how their best in class testing and optimisation services can help charities like yours grow their digital…

KatyMarch 30, 2022

News Blog Digital Fundraising Websites

Facebook is removing ‘sensitive’ ads targeting: here’s what to do

It’s harder than ever to keep up and adapt to social media platform changes, and 2022 is certainly going to be no exception. Recently Facebook’s parent company, Meta, announced that thousands of ad targeting interests would be removed from Ad Manager. These interests are across a variety of topics deemed…

KatyJanuary 18, 2022

News Blog Fundraising Inside Marlin

Marlin Communications welcomes highly regarded Director of Fundraising

Marlin announces the expansion of its service offering to charities today, as John Burns FFIA has joined to create new ways to support fundraising leaders in Australia and New Zealand.

KatyDecember 14, 2021