Blog - Page 4 of 11 - Marlin Communications

Blog Appeals Creative Fundraising Storytelling Strategy

9 Proven Steps to Write a Better Year-End Fundraising Email Appeal

Are you ready for the festive fundraising season? With the end of another year rapidly approaching, our Agency Partners at NextAfter have used their digital fundraising expertise to prepare a list of ways you can improve your email appeals.

KatyOctober 3, 2022

News Blog Digital Fundraising Strategy Websites

Google Analytics is dead; long live Google Analytics

Did you know Google Analytics has made some significant changes that could affect your digital fundraising efforts? Good thing our friends at NextAfter have created this fantastic blog article covering all the essential info to make sure that you are equipped with the tools and knowledge to get the most…

KatyOctober 3, 2022

Blog Appeals Fundraising Gifts in Wills

A Gifts in Wills Conversation with Felicity Shand

Marlin spoke to four trailblazers in the GIW space to gather their experience and insights. Tune in throughout the week to hear from each. Up next is Felicity Shand, Fundraising Manager at the Australian Marine Conservation Society.

KatySeptember 5, 2022

Blog Appeals Fundraising Gifts in Wills

A Gifts in Wills Conversation with Alannah Dixon

Marlin spoke to four trailblazers in the GIW space to gather their experience and insights. Tune in throughout the week to hear from each. Up next is Alannah Dixon, Relationship Manager at CARE Australia.

KatySeptember 5, 2022

Blog Appeals Fundraising Gifts in Wills

A Gifts in Wills Conversation with Alexis Escavy

Marlin spoke to four trailblazers in the GIW space to gather their experience and insights. Tune in throughout the week to hear from each. Up next is Alexis Escavy, Key Relationship Manager at Greenpeace Australia Pacific.

KatySeptember 5, 2022

Blog Appeals Fundraising Gifts in Wills

A Gifts in Wills Conversation with Cherie Hansell

Marlin spoke to four trailblazers in the GIW space to gather their experience and insights. Tune in throughout the week to hear from each. First up is Cherie Hansell, Key Relationship Manager from the Wilderness Society Australia.

KatySeptember 5, 2022

Blog Data & Optimisation Digital Fundraising Strategy

10 years of decoding what works in online fundraising

Over the past decade, our digital fundraising partners, NextAfter, have been testing online fundraising tactics. With 3,500+ experiments conducted, they’ve organised their most recent, data-driven online fundraising ideas and tactics you need to start reaching those targets. The original blog post can be found here.

KatyAugust 23, 2022

Blog Community Fundraising Digital Fundraising

7 Things I Wish I’d Known as a Digital Fundraiser

With over 10 years of experience in the government and NFP sectors developing and implementing national digital marketing and fundraising strategies, Marlin’s Digital Fundraising Strategist, Samara Gentle, has seen it all. Here are Samara’s seven things to help you improve your online fundraising efforts.

KatyAugust 23, 2022

Blog Digital Fundraising Strategy

How to create a digital strategy

When it comes to creating a digital strategy that actually delivers results, it pays to think first and act second. Rushing into a digital strategy simply because everyone else is doing the same thing could lead you down an expensive path – costing both time and money.

KatyAugust 11, 2022

News Blog Branding Creative Inside Marlin

Ideas that keep giving

It has been an ongoing bone of contention for me that Marlin never really had, what our Strategy Director Dan Geaves calls a catch phrase, AKA a slogan, a tagline, a positioning statement – a public facing sentence that captures the essence of our brand. I’ve worked in global brand…

KatyJuly 27, 2022